Alex Genovese – Medium

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Alex Genovese

ChatGPT in Marketing: Guide, Strategies in E-commerce

Learn about the 3 ways ChatGPT recommendations can enhance user experience and increase sales and customer loyalty.

6 min readMar 14, 2023

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ChatGPT in Marketing: Guide, Strategies in E-commerce

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Alex Genovese
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DataDrivenInvestor

Design a Data-Driven Customer Journey Map

Data analysis it’s commonly used to uncover business’s issues or hidden opportunities.

6 min readMay 8, 2022

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Design a Data-Driven Customer Journey Map

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Alex Genovese

How RFM analysis is helping segment and convert customers better

What is customer segmentation analysis? How can I do that?

5 min readJun 5, 2021

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How RFM analysis is helping segment and convert customers better

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Alex Genovese

2 Data-Driven Email Marketing Automation to Uplift Commerce Retention

Using a data-driven approach and RFM Analysis for creating retention strategies

5 min readJan 20, 2021

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2 Data-Driven Email Marketing Automation to Uplift Commerce Retention

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Alex Genovese

2 Actionable CRO tips to increase your shop sales

Two recommendations that I use as best practices that give concrete feedback in the short term (easy win).

6 min readMay 11, 2022

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2 Actionable CRO tips to increase your shop sales

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Alex Genovese
in
DataDrivenInvestor

Running better Marketing Campaigns w/ Advanced Customer Segmentations

From exporting your Google Analytics Data and share in Google Ads through RFM Analysis drive an unexpected higher ROAS

7 min readDec 11, 2020

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Running better Marketing Campaigns w/ Advanced Customer Segmentations

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Alex Genovese

Blending Data using Google Analytics and other sources in Data Studio

In this article, I will show you how to merge data from different sources, using information provided by Google Analytics and merging them…

5 min readOct 22, 2020

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Blending Data using Google Analytics and other sources in Data Studio

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Alex Genovese
in
DataDrivenInvestor

5 Best Sections to place Recommendations in E-commerce to Start a new Revenue Stream

User experience is more important than ever to success for a profitable online business. Customer Experience determines how customers…

6 min readSep 25, 2020

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5 Best Sections to place Recommendations in E-commerce to Start a new Revenue Stream

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Alex Genovese
in
DataDrivenInvestor

How to drive a fast growth (x5) E-commerce’s Sales using Marketing Automation and Sales Funnels

Acquire New Customers and Generate x5 sales through Data Analysis

7 min readSep 7, 2020

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How to drive a fast growth (x5) E-commerce’s Sales using Marketing Automation and Sales Funnels

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Alex Genovese
in
DataDrivenInvestor

Segment Shopify Customer Base using Google Sheets e Google Data Studio

After defining what the RFM analysis is standing for, and how you can apply it to your Customer Base, I want to show you how to apply it…

6 min readAug 22, 2020

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Segment Shopify Customer Base using Google Sheets e Google Data Studio

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Alex Genovese

Alex Genovese

I help Companies to Uplift E-Commerce Sales using Data Mining, CRO, Advanced Marketing Automation and Sales Funnels that works — Hyper Personalization

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