Blending Data using Google Analytics and other sources in Data Studio

In this article, I will show you how to merge data from different sources, using information provided by Google Analytics and merging them in Google Data Studio.

Let’s start with the first Google product! Open the e-commerce analytics and click on administration link, at the bottom left of the side menu. Then, in the central column, looking for the link “Custom definitions / Custom sizes”.

We are going to create custom dimensions that will allow us to merge data in Data Studio through a…