Segment Shopify Customer Base using Google Sheets and Google Data Studio

Alex Genovese
DataDrivenInvestor
Published in
6 min readAug 22, 2020

--

Photo by Franki Chamaki / Unsplash

After defining what the RFM analysis is standing for, and how you can apply it to your Customer Base, I want to show you how to apply it on Shopify orders data.

--

--

I help Companies to Uplift E-Commerce Sales using Data Mining, CRO, Advanced Marketing Automation and Sales Funnels that works — Hyper Personalization