What is customer segmentation analysis? How can I do that?

Data collected by Google Analytics is a good starting point, but there are many other tools to be able to get more useful information for internal analysis (customer base) and for anonymous users (guest).

Here are some of the most important KPIs regarding classification algorithms and usually used in Business Intelligence in order to understand the relevance of the segments in terms of breadth and value.

In this way it’s possible to create different groups with different peculiarities depending on the defined metrics. …

Alex Genovese

I help Companies to Uplift E-Commerce Sales using Data Mining, CRO, Advanced Marketing Automation and Sales Funnels that works — Hyper Personalization

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