How to run a practical Product Market Fit [Guide step by step]

The 7 steps that I use to test the PMF using paid ads channels.

  1. Setup your audiences . Use Quora/Linkedin/Twitter/Facebook audience targeting to narrow some focused but large audiences for you to target.
  2. Roll out multiple variations of creatives . Create a few variations of headlines/descriptions for these audiences to see what offer works best with which segment.
  3. Create a conversion. You will need to create something for giving them back in change of their informations, such as a content upgrade, a demo request, a beta involvement form, an ebook, a webinar registration. Just make it valuable, and get their informations.
  4. Build your landing page . Use some landing pages providers, such as Unbounce, to build a pages where your potential audience can read the business value proposition. You must be really clear and test the keywords used for explain the value proposition segmenting the audiences and monitoring all the metrics (conversion rate, bounce rate, average time).
  5. Run traffic . Use the creatives as ads on different social channels (Adwords, Facebook, Instagram, Linkedin, Quora, Reddit, etc.) to see which have much more traction than others on which audience.
  6. Repeat these steps on next audience.

I help Companies to Uplift E-Commerce Sales using Data Mining, CRO, Advanced Marketing Automation and Sales Funnels that works — Hyper Personalization

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Instagram Comments Tips To Grow Sales Using Social Media

How To Be a Good Influence(r)

Free Range Social Marketing — The Power of Organic Engagement

marketing plan sample

Follow These 4 Tips to Create Unique and Engaging Content

Top 7 Signs Your ABM Strategy Might Be in Trouble

Is there a ‘buy’ button inside the brain

Why are core values important for small business marketing?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Alex Genovese

Alex Genovese

I help Companies to Uplift E-Commerce Sales using Data Mining, CRO, Advanced Marketing Automation and Sales Funnels that works — Hyper Personalization

More from Medium

The Business Model Innovation of Customer Success

Should Legacy CPG Brands Act Fast on Trends?

What We Get Wrong About Amazon’s Retail Profitability

What is a Business Wargame?

wargames are a powerful strategy tool