How to build a SaaS business starting from the Customer Research until the launch of the MVP in the market

A personal experience about product management from scratch

The idea has come up during a meeting with a franchisor owner that was explaining his communication issues between the headquarter and franchisee points. Once exposed all the information, he asked us how to solve that pain points; the solution proposed was a consultancy contract to guide the marketing team to communicate faster and better using the right products in a guided and structured…