How RFM analysis is helping segment and convert customers better

What is customer segmentation analysis? How can I do that?

Data collected by Google Analytics is a good starting point, but there are many other tools to be able to get more useful information for internal analysis (customer base) and for anonymous users (guest).

Here are some of the most important KPIs regarding classification algorithms and usually used in Business Intelligence in order to understand the relevance of the segments in terms of breadth and value.