Applying RFM Customer Segmentation to Your Business right now

Alex Genovese
DataDrivenInvestor
Published in
6 min readJul 14, 2020

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Think about a percentage of your existing customers is actually being inactive and another part was lost. Do you know how much big is this part into your database?

Sending a message tailored to the customer group will generate much higher conversions.

Isn’t that right? Isn’t that should be?

Photo by Nick Fewings on Unsplash

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I help Companies to Uplift E-Commerce Sales using Data Mining, CRO, Advanced Marketing Automation and Sales Funnels that works — Hyper Personalization