AARRR — A framework for SaaS business, examples and template sheet
4 min readJun 9, 2019
How the pirate metrics can help your product to grow.
The first time we listen about AARRR framework was envisioned by Dave McClure, in a meeting, where he presented the following slides regarding important KPI to observe.
Even though the AAARRR framework describes the customer lifecycle stage for many businesses and business models, there are still many businesses that don’t fit in this model.
An ecommerce, for example, may have a different funnel than a SaaS or consulting business.
The pirate metrics is a fun name for a serious set of SaaS metrics that make up a 5-step framework for SaaS growth, and they stands for:
- Acquisition — the number of users who interact with your product
- Activation — the % of users who achieve success
- Retention — the % of users who stick with your product, month after month
- Referral — the % of current users who refer new users
